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born in california.
adventure ready.
built to last.

Edgevale is an outdoor apparel company that you can feel good about supporting. They pride themselves on the fact that their goods are made right in California near the natural surroundings that inspire them, while they pay their workers a fair wage. Inspired by 70s folk music and wood engraving, the Edgevale branding combines a clean, modern design with a dash of the Americana spirit.

Project

Brand Identity

Role

Designer

Client

Edgevale

VIBES

(Mostly pics of John Denver)

Sketches

Inspired by the Norcal Coast

STYLEGUIDE

(Well… the short short version)

Big Sur Teal

PANTONE: 7722 C
CMYK: 89  0  43  0  65
RGB: 0 77 90
HEX: #004D5A

Santa Cruz Sunset

PANTONE: 172 C
CMYK: 0  76  75  0
RGB: 250  70  22
HEX: #FA4616